FAQs Precious Metal

All you need to know about precious metals


Gold has been the inspiration for the  jewelry industry since the beginning of time. It’s coveted for its gleaming beauty and strong yet malleable nature. Gold will not rust, corrode or tarnish.

Gold is measured in karats, abbreviated as the letter “K” and preceded by a number. 100% pure gold is 24K. However, in its pure form, gold is too soft to be used in jewelry. In order to give it resilience to hold up to everyday wear, gold is alloyed with other metals.

Jewelry in gold are usually available in 10K, 14K and 18K.

  • 18 karat (75% gold)
    Excellent for use in fine jewelry with a rich, deep color. 18K gold is a little softer than 14K and will usually wear a little more, giving it a soft patina.
  • 14 karat (58.33% gold)
    Great for use in traditional jewelry. This is a hard, resilient metal that will maintain much of its original look for many years.
  • 10 karat (41.66% gold)
    Although this is the minimum legal karat allowed to be called gold in the US.


Platinum is the most pure and precious metals used in jewelry. Platinum has become synonymous with luxury and longevity. It is extremely resistant to tarnishing and corrosion and is very soft and malleable. Four times stronger than gold, platinum is renowned for its hard-wearing properties, resistance to damage and wear, and its substantial heft. To maintain the beauty and shine of a piece of platinum jewelry, be sure to clean it periodically.

Precious Metal
Precious Metal: Gold, Platinum, Palladium